FASHION TOURISM - MARIE CLAIRE TRUNK SHOW

Recently I attended the Marie Claire Trunk Show, held at the City Hall in Cape Town; this venue lends itself to beauty and great architecture.  The event showcases fashion trends by designers where attendees have an opportunity to purchase stock. Other exhibitors included alcohol, food and one of my favourite was the Darling Sweet Toffees. 

Registration was shift and all who bought tickets received either a three-month digital or print Marie Claire subscription.  To start the tour, a glass of bubbly did the welcome trick to get you going.                                                                                                           

        

                                                                                                                     

The City Hall has various rooms and guests could navigate their way around admiring the creativity on display from top brands, all gathered by Marie Claire event organizers.

The evening, 17h30 started slow for me and at that time there were no entertainment. If you came there just to shop at that time, then its perfect. Most of those that I interacted with had a combination of expectations.

The question that permeated my mind was how the fashion industry in Cape Town particularly contributed to economic gain especially within tourism. 

         

The tourism industry is viewed as one of the world’s most important industries that have emerged in global economy while fashion constitutes to multi-billion dollars globally.

So what’s the role fashion can play in tourism? The time to re-think how we do business is upon us and while many feel the brunt of economic downturn, energies have to be placed on the local market. 

                                                                                      

Fashion today has become a cultural factor of primary importance to people of different class culture and background as there is something for everybody.

While destinations worldwide are beginning to diversify in repackaging their tourism products by introducing niche market and alternative forms of tourism, Cape Town will have to do more to get support from the local market. 

I like what Fedisa introduced, their students are allowed to display some of their garments, every first Thursday of each month and at the same time introduce a new wine brand, which each guests get a first glass as a welcome drink. Entrance use to be free but to assist struggling students they introduced a R 20 cover fee to go into a fund for that purpose. 

The Fashion scene is an outlet or another face of a people that brings out the creative nature and passion of people. I appreciate the efforts that many within our city is doing to place Cape Town on the map of becoming one of the fashion capitals of the world. Marie Claire also demonstrated great Corporate Social Investment with Institute of the Blind at the event . 

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