SOS FASHION TOURISM, is this the call I hear?
Is
this industry in Africa in trouble? With the
influx of cheap produced garments and South Africans being swayed by price, I
wonder how tourism can support the industry. Marie-Claire showed me how it can be done.
The
economic times we face calls on Ubuntu, and collectively we must try to support
where we can.
Check whether what
David Thale says and how this makes you feel: "This industry is about the
survival of the fittest. It's evolved over the past 20 years: there was a time
when people used to be willing to spend thousands on couture, but they now
consider their purchases more carefully. That's forced many designers into
ready-to-wear; we've had to create diffusion lines serving different markets.
The runway is no longer about frills but about how wearable a garment is its
finishes and quality. This is also what's forced many designers to downsize
their studios."
Share thoughts and let’s
engage on this matter.
Hopefully we will see
more people supporting these shows, the added value of local entertainment and
great food adds such flavour.
Lets show the world
that we can stand together on all fronts. Lets make Cape Town the next Fashion
Capital! They did and so did many others! VIVA!
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